Lula’s Hegemony and Brazilian Labor Relations: Call Centers and Their Unions

Ruy Braga

Part of the Spring 2011 Bay Area Latin American Forum

April 4, 2011

Event Description

The rise of the Brazilian call center industry provides important insights into the larger trends that have transformed that nation’s working class over the past decade. In this talk, Prof. Braga will examine labor relations and telemarketers’ trade union organizations in order to develop some hypotheses about “Lulismo.”


Ruy Braga is a professor in the Department of Sociology at the Universidade de São Paulo (USP), the former Director of USP’s Center for the Study of Citizenship Rights (Cenedic) and the Writing Secretary for the journal Outubro. He is currently a visiting scholar in UC Berkeley’s Department of Sociology.